__________________________________________________________________Cashbattle • Zé Delivery
We invite people to use their cashback coupon. If not,  we would give it to their rivals.
We took it to Rio de Janeiro and transformed the derby into a massive Cashback battle. We launched the campaign with iconic club idols in films, urging supporters not to let the benefit slip away. A real-time leaderboard tracked which fanbase used the most cashback weekly. Personalized AI videos, influencer content, CRM messaging, and stadium activations amplified the battle vibe across channels. Even fan reactions were captured live through iconic on-stadium photography to fuel the narrative.
​​​​​​​
________________________________________________________________________
Jogo.
2024
________________________________________________________________________
Credits
Creative team: Alexandre Giampaoli, Diego Vieira
Creative directors: Rafael Kaminart
CCO: Matías Menendez
↑Back to Top